How the FTC's Non-Compete Ban Impacts Influencers and Brand Deals

The Federal Trade Commission (FTC)'s recent final rule banning non-compete clauses in employment contracts has stirred discussions across various industries. While the primary target of this rule is traditional employer-employee relationships, its implications may extend into the realm of influencers and brand partnerships. This blog explores how the non-compete ban might influence brand deals and the contractual dynamics for influencers.

Understanding the FTC Rule

First, it's crucial to understand the scope of the FTC's rule: it strictly prohibits the use of non-compete clauses in employment contracts post its effective date, empowering employees to pursue opportunities freely without fear of legal repercussions from previous employers. Notably, the rule exempts pre-existing non-compete agreements with senior executives but invalidates those affecting other employee levels.

Influencers and Brand Deals: A Special Case

Influencers, who often function as independent contractors rather than traditional employees, might wonder how this rule affects them. Typically, influencers enter into contracts with brands to promote products or services, sometimes exclusively. These agreements may contain clauses that restrict influencers from engaging with competing brands for a duration before and after the partnership.

Impact on Brand Hiring Strategies

1. Reevaluation of Contract Terms: Brands might need to reassess how they structure deals with influencers. Since traditional non-compete clauses could be seen as restrictive under the new FTC rule, brands must craft contracts that protect their interests without overstepping legal boundaries. This might involve:

  • Focusing on non-disclosure agreements (NDAs) to safeguard proprietary information without restricting influencers' future employment opportunities.
  • Emphasizing non-solicitation clauses that prevent influencers from poaching clients or other influencers from the brand for a certain period, provided these do not infringe on the broader rights now protected under the FTC's rule.

2. More Strategic Partnerships: Brands could shift toward more strategic, collaborative relationships that offer mutual benefits beyond the contract term, encouraging loyalty without legal enforceability. This approach fosters a positive brand association and community building, which can be more effective than restrictive clauses.

How Influencers Might Benefit

1. Greater Flexibility and Opportunity: Influencers will likely experience increased flexibility in their careers. With the potential reduction in non-compete clauses, influencers can collaborate with multiple brands, increasing their exposure and income opportunities.

2. Enhanced Bargaining Power: As the legal landscape shifts away from restrictive clauses, influencers gain more leverage to negotiate the terms of brand deals. This could lead to better compensation, creative freedom, and contract terms more favorable to their career growth and personal brand development.


While the FTC's ban on non-compete clauses directly targets traditional employment relationships, its ripple effects could significantly reshape how brands and influencers interact. Both parties must stay informed and possibly seek legal counsel to navigate these changes effectively. For influencers, this era could herald a new level of professional autonomy and opportunity, shifting the influencer marketing landscape towards more open and competitive dynamics.

This shift is a critical development for anyone involved in brand deals and influencer marketing, emphasizing the importance of understanding and adapting to regulatory changes that could impact contractual relationships and industry standards.

Need Expert Legal Guidance? Contact Venustas Law for all your contract drafting and brand deal needs. Whether you're navigating new regulations or looking to secure your next big partnership, our  experienced attorneys are here to ensure your contracts are robust and compliant. Let us help you protect your interests and maximize your opportunities. Reach out today to get started!

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